Consumer shows are not a favourite of mine. I put this down to two reasons. The first is that I have spent a lot of my working life in customer service roles, and have been on the receiving end of more than one unjustifiable rage. Yelling at the person behind the till should not be an option any sane human contemplates. The second is that they are often dry affairs, where any attempt at humour is so false, forced and overdone that it becomes decidedly unfunny.

Joe Lycett’s Got Your Back is the very antithesis of this. It is a consumer show presented by the aforementioned stand up Joe Lycett, where he rights consumer wrongs through pranks and comedic exposes. For example, he pursues the failure of EasyJet to give compensation to customers by creating an alternative ad campaign and putting it up around Luton airport.

One of the things I like about this show is that it recognises the importance of brand reputation to success. So what better way to move a company into taking action then to highlight the damage the company is doing to themselves in being shoddy.

It does so in a very modern way at times as well. For example, when going after a bank that was failing to refund a customer that was a victim of fraud, Lycett impersonated the CEO on Twitter to show how easy it is to fall for some ruses. This is before descending on their headquarters and doing a song and dance routine in reception.

The humour feels natural. As anyone who watches Lycett’s stand up knows, he is an excellent complainer and is wickedly inventive in how he goes about doing it. His tongue-in-cheek asides as he presents the segments of the show are genuinely funny and he does seem to get results. He also achieves that rare feat of being a stand up who can read an autocue, a surprisingly rare talent.

It is also worth mentioning his sidekick, Mark Silcox, a fantastically dry yet witty person. He is an example of someone who has very few things to say but each one is a gem. I can see him being the breakout star of the series.

All of this would mean nothing of course if everyone is just having fun but not getting results. Yet they do. For all the daftness there is a sense of the wrongs being righted. This show is fun and the perfect tonic to the staid world of consumer shows. I hope it continues for quite some time.

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